Project Type: Branding, Website Design, and Hosting
Project Date: August 2025
Project Description:
Goodlife Electric, a trusted name in Calgary electrical services, expanded its offerings with a new division: Goodlife Lights. Specializing in permanent outdoor lighting, Goodlife Lights needed its own brand and online presence that would feel distinct yet seamlessly connected to the established Goodlife Electric brand. We partnered with them once again to create a comprehensive branding and website solution.
Our Role:
Branding: We developed a cohesive brand identity for Goodlife Lights, including a logo, color palette, and typography that complements the parent company while highlighting its unique focus.
Website Design & Development: We crafted a user-friendly and visually stunning website that showcases the premium quality of Goodlife Lights. The site highlights the durable, weather-resistant LEDs and the benefits of permanent outdoor lighting.
Hosting and Tech Support: As with Goodlife Electric, we provide ongoing hosting and technical support to ensure the website runs flawlessly.
Project Outcome:
The launch of Goodlife Lights successfully established its online presence, effectively communicating its value proposition to homeowners in Calgary. The new website highlights the product’s key features, such as military-grade durability and a five-year warranty, while maintaining the professional and reliable feel of the Goodlife brand. We’re proud to continue our partnership with Goodlife Electric as they grow their business and look forward to what we can accomplish together next.
Technologies Used:
- Content Management System (CMS): WordPress
- Page Builder: Elementor
- Front-end Development: HTML, CSS, JavaScript
- Security: Wordfence Firewall, SSL, Daily Back-up
- Optimization:
- Google Site Kit (including Google Analytics and Search Console)
- Google Search Console
- Google My Business
- SEO optimization techniques
- Video integration
- Akeeba Backup
This project showcases our ability to deliver comprehensive, scalable branding and web solutions that support a business’s growth and expansion. By building on an established brand identity, we helped Goodlife Lights create a strong and credible presence in a new market.
