Social Media Marketing campaign: Utilizing social media platforms to promote the website can be an effective way to reach a wide audience and drive traffic to the website. A social media marketing campaign can include creating and managing social media accounts, regularly posting updates, and running targeted ads. Additionally, influencer marketing, where the brand partners with individuals who have a significant following on social media can be effective way to reach new audiences.

Email Marketing campaign: Email marketing can be an effective way to reach and engage with customers. The campaign could include sending out newsletters, promotional emails, and targeted email campaigns. The client can also use data collected from website analytics to segment their audience and send personalized, targeted emails to different groups of customers. Additionally, a welcome email series can be sent to new subscribers, introducing them to the brand and encouraging them to explore the new website.