Project Type: Brand Identity, Brand Guidelines & Standards, Web Design, and Ongoing Support

Project Date: October 2025 – Present (Updated September 2026)

Project Description:

Mission Environmental Services Group Inc. (Mission ESG) is a rapidly growing Western Canada-based holding company uniting several leading regional brands in the solid, liquid, and construction waste services sector. After a period of strategic acquisitions and growth, Mission needed a professional, sustainability-focused corporate website to clearly define the overarching organization, communicate their vision for corporate responsibility, and showcase the collective strength of their diverse operating companies.

The core challenge was to establish Mission ESG as a dynamic, ethical, and community-focused industry leader while providing a cohesive digital gateway to their portfolio of businesses, including companies like AAA Septic, Contain-A-Way Services, and SCV Waste Solutions.

Our Role:

Incorporate the branding system directly into your role narrative to show a full-service agency evolution:

Portfolio Integration & Subsidiary Cohesion: Standardized visual connections across subsidiary brands—including South Island Organics (SIO), AAA Septic, Contain-A-Way, and SCV Waste Solutions—ensuring every regional brand aligns with the overarching Mission ESG corporate architecture.

Comprehensive Brand Identity & Guidelines: Expanded Mission ESG’s visual strategy by developing full brand guidelines and a master Brand Book. This established core typography, color palettes, logo usage rules, and brand voice standards across all corporate communications and operating divisions.

Website Design & Development: Designed and built a clean, intuitive corporate portal on WordPress and Elementor, bringing the updated visual identity and brand pillars (Care, Integrity, Dynamic) to life online.

Project Outcome:

The expanded engagement delivered both a unified visual identity system and a modern digital homepage for Mission ESG. By codifying their brand standards into an official Brand Book, Mission ESG and its subsidiary network (including SIO) now operate with consistent, high-impact presentation across all digital and print touchpoints.

Technologies Used:

• Content Management System (CMS): WordPress
• Page Builder: Elementor
• Front-end Development: HTML, CSS, JavaScript
• Security: Wordfence Firewall, SSL, Daily Back-up
• Optimization:
  • Google Site Kit (including Google Analytics and Search Console)
  • Google Search Console
  • Google My Business
  • SEO optimization techniques
  • Video integration
  • Akeeba Backup