Pinwheel Lures

Fire Lotus Creative Portfolio

Look & Feel

Project Overview

Project Type: E-Commerce, Website Design and Hosting

Project Date: 2022

Project Description:

In 2022, we collaborated with Pinwheel Lures to create their e-commerce website. Pinwheel Lures is a product of innovation, born from 55 years of fishing experience and Darrell Ellis’s deep knowledge of bait fish. Darrell’s expertise led to the design of fishing lures that match the exact profile and motions of common bait fish, making them irresistible to predator fish. Every Pinwheel lure is proudly Canadian-made, with Darrell overseeing the production process in Alberta, using high-quality North American products.

Our Role:

Our involvement in the Pinwheel Lures project encompassed several key areas:

  1. E-Commerce Website Design:
    • Visual Identity: We designed the e-commerce website to showcase the unique features and benefits of Pinwheel Lures, making it an attractive platform for fishing enthusiasts.
    • User Experience: The design incorporated user-friendly elements to ensure that customers could easily browse, select, and purchase products.
  2. Website Hosting:
    • We provided web hosting services to ensure that the e-commerce website operates smoothly and securely, supporting online transactions and customer interactions.

Project Outcome:

The Pinwheel Lures e-commerce website, launched in 2022, effectively conveys the innovation and quality that goes into each lure. The website provides a seamless platform for customers to explore and purchase Canadian-made fishing lures designed to mimic the movements of bait fish, making them irresistible to predator fish.

Technologies Used:

  • WordPress
  • LiveCanvas
  • Woo Commerce
  • Stripe
  • Canada Post
  • HTML5, CSS3
  • JavaScript
  • Responsive Web Design
  • Search Engine Optimization (SEO) techniques

This project showcases our expertise in creating e-commerce websites that not only display products effectively but also offer secure and user-friendly platforms for online shopping. Pinwheel Lures now has an online store that allows them to share their innovative fishing lures with a broader audience.

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